October 2017 — Carrington Malin

    Blogs, writing, published articles, media interviews and other news
    October 30, 2017
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    ArticlesSpot On0

    Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

    Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way.

    The launch of Apple Pay and Samsung Pay means that the two leading mobile phone brands in the UAE now offer a native NFC payment service (together, Apply and Samsung account for about 50% of the UAE mobile phone market). This is a big deal for those developing omnichannel marketing.

    Continue reading this story on the Spot On blog.

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    October 23, 2017
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    ArticlesSpot On0

    Five reasons you should give your marketing agency more time

    Agencies are used to getting last minute briefs. The urgent email or phone call wanting help with a campaign to start ‘immediately’. The pitch brief with the imminent deadline insisting that the successful agency must be ready to begin within days of a tight deadline (by the way, all agencies have a room full of highly-qualified people kicking back, playing pool and watching TV, just waiting for these occasions!).

    Sadly, the growing popularity of digital communications seems to only encourage last minute briefs. Many clients now have some knowledge of digital advertising and marketing tools and have perhaps already have experience of placing social media advertising themselves. Everyone knows that you can upload an advert and start a campaign on Facebook in minutes, so what’s the problem?

    Continue reading this story on the Spot On blog.

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    October 12, 2017
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    ArticlesSpot On0

    Will mobile break online advertising?

    This week the mobile operators association GSMA confirmed the United Arab Emirate’s position as one of the most advanced mobile markets in the world, with 80 percent of the country’s population using their mobile devices to access the Internet. The country’s high rate of mobile adoption is already well known, with the UAE leading in smartphone penetration from 2013. According to the Telecommunications Regulatory Authority (TRA), mobile phone usage in the UAE increased to 228.3 phones per 100 people this year.

    As mobile has become the preferred media channel for consumers, so it has become the main driver for digital advertising. According to emarketer, some 63% of global digital media spending this year will be mobile and this is expected to grow to 77% by the year 2021.

    Continue reading this story on the Spot On blog.

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