November 2017 — Carrington Malin

    Blogs, writing, published articles, media interviews and other news
    November 28, 2017
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    ArticlesSpot On0

    Are brands standing on the brink of a fake content war?

    Donald Trump’s habit of repeatedly ‘crying wolf’ over media stories has played a big part in pushing ‘fake news’ into the public consciousness this year. However, fake news is a real problem. In fact, fake content of all kinds is a problem: and one that is going to reach enormous proportions over the next few years, misleading consumers, journalists, students, voters and other seekers of truth in the process. A content war is coming and fake content is already starting to carry the big guns.

    Global research and advisory firm Garter predicts that by 2020, “most people in mature economies will consume more false information than true information”. This onslaught of fake content is being enabled by artificial intelligence (AI).

    Continue reading this story on the Spot On blog.

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    November 28, 2017
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    AI FirstArticlesSpot On0

    Will AI help make your brand part of someone’s daily routine?

    Much is being made of Amazon’s Alexa voice recognition technology and the voice platform’s ability to recognise speech and respond to voice requests. Early adopters of Alexa assistants seem to be delighted with the ease at which they can discover new content, control other devices. participate in interactive content and make onlin purchases. However, the best is probably still to come. As artificial intelligence (AI) develops further and leverages other technologies, digital assistants are likely to begin anticipating your needs rather than simply serving them efficiently.

    Could artificial intelligence powered digital assistants, such as Alexa, take de facto control of your daily routine? And, if so, how much influence could they wield over your brand choices?

    Continue reading this story on the Spot On blog.

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