Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way.
The launch of Apple Pay and Samsung Pay means that the two leading mobile phone brands in the UAE now offer a native NFC payment service (together, Apply and Samsung account for about 50% of the UAE mobile phone market). This is a big deal for those developing omnichannel marketing.
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