Agencies are used to getting last minute briefs. The urgent email or phone call wanting help with a campaign to start ‘immediately’. The pitch brief with the imminent deadline insisting that the successful agency must be ready to begin within days of a tight deadline (by the way, all agencies have a room full of highly-qualified people kicking back, playing pool and watching TV, just waiting for these occasions!).
Sadly, the growing popularity of digital communications seems to only encourage last minute briefs. Many clients now have some knowledge of digital advertising and marketing tools and have perhaps already have experience of placing social media advertising themselves. Everyone knows that you can upload an advert and start a campaign on Facebook in minutes, so what’s the problem?
Continue reading this story on the Spot On blog.
by Carrington Malin
Carrington Malin is a UAE-based marketing and communications professional, consultant, entrepreneur and writer with many years experience of building brands, driving growth and leading high-performance teams. He has worked with a wide range of high-growth, technology and tech-driven ventures across ecommerce, consumer products, digital services, B2B, media, software, hardware and other sectors. These days he focuses mainly on emerging technology ventures related to artificial intelligence (AI), augmented reality (AR) / virtual reality (VR), blockchain, drones, Internet of Things (IoT), robotics and smart cities.