March 2020 — Carrington Malin

Blogs, writing, published articles, media interviews and other news
March 31, 2020
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CIO Middle East recently asked me about recent moved by the UAE’s Telecommunications Regulation Authority (TRA) to unblock certain VoIP and video call apps. In March 2020, the TRA lifted a long-held ban on a few popular apps such as Microsoft Teams and Zoom as it announced measures to promote remote working.

It’s an interesting subject since, although the UAE is one of the most technologically advanced nations on the planet, pressure from telecom service providers has effectively blocked the usage of most of the world’s most popular voice and video call apps, such as Facetime, Skype and Whatsapp. So, now having allowed access to a number of video call apps, what will happen when the coronavirus emergency ends? Will the TRA block those apps again or does this mark the beginning of a new era of policy?

Read the full article here.

 


March 16, 2020
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These days, it doesn’t matter where you work or what you do for a living, marketing has changed as a result of Covid-19 and some may feel that their business has been turned upside down. Here are five ways to review and refocus your marketing effort.

While you naturally put the health and safety of your customers, employees and other stakeholders first, you’ll also be mindful that every business needs to take measures to ensure productivity, revenue and profit. However, the reality is that your customers are probably grappling with changes to their own lives at the moment. So, simply calling them up to find out if they would like to buy more of your new product or service could prove to be highly counterproductive.

Continue reading this story on SME10x.com.


March 13, 2020
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E-commerce companies and other technology firms have been talking about the future of drone delivery for some years now, where commercial drones can deliver prepared food, groceries, medicine and other online purchases directly to the consumer in a matter of minutes.

In reality, while the technology is largely ready, commercial drone delivery – a new market that, according to Markets and Markets, could be worth more than $27 billion by 2030 — has long been held up by lack of government policy and regulation. Could the demands of fighting Covid-19 actually fast-track the introduction of drones to the masses?

Continue reading this story in The National.


March 6, 2020
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If there isn’t now an element of uncertainty in your business, then you are either the exception to the rule, or you’re simply in denial. Against the backdrop of economic instability, daily coronavirus news coverage and public fears over safety, many businesses are trying to figure out how the global crisis affects them and what, if anything, they can do about it.

Here are six communications tips for the coronavirus crisis to help you ensure that your business doesn’t say all the wrong things to the people that it cares the most about.

Continue reading this story on SME10x.com