Will mobile break online advertising?

October 12, 20170
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This week the mobile operators association GSMA confirmed the United Arab Emirate’s position as one of the most advanced mobile markets in the world, with 80 percent of the country’s population using their mobile devices to access the Internet. The country’s high rate of mobile adoption is already well known, with the UAE leading in smartphone penetration from 2013. According to the Telecommunications Regulatory Authority (TRA), mobile phone usage in the UAE increased to 228.3 phones per 100 people this year.

As mobile has become the preferred media channel for consumers, so it has become the main driver for digital advertising. According to emarketer, some 63% of global digital media spending this year will be mobile and this is expected to grow to 77% by the year 2021.

Continue reading this story on the Spot On blog.

by Carrington Malin

Carrington Malin is a UAE-based marketing and communications professional, consultant, entrepreneur and writer with many years experience of building brands, driving growth and leading high-performance teams. He has worked with a wide range of high-growth, technology and tech-driven ventures across ecommerce, consumer products, digital services, B2B, media, software, hardware and other sectors. These days he focuses mainly on emerging technology ventures related to artificial intelligence (AI), augmented reality (AR) / virtual reality (VR), blockchain, drones, Internet of Things (IoT), robotics and smart cities.


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