Donald Trump’s habit of repeatedly ‘crying wolf’ over media stories has played a big part in pushing ‘fake news’ into the public consciousness this year. However, fake news is a real problem. In fact, fake content of all kinds is a problem: and one that is going to reach enormous proportions over the next few years, misleading consumers, journalists, students, voters and other seekers of truth in the process. A content war is coming and fake content is already starting to carry the big guns.
Global research and advisory firm Garter predicts that by 2020, “most people in mature economies will consume more false information than true information”. This onslaught of fake content is being enabled by artificial intelligence (AI).
Continue reading this story on the Spot On blog.
by Carrington Malin
Carrington Malin is a UAE-based marketing and communications professional, consultant, entrepreneur and writer with many years experience of building brands, driving growth and leading high-performance teams. He has worked with a wide range of high-growth, technology and tech-driven ventures across ecommerce, consumer products, digital services, B2B, media, software, hardware and other sectors. These days he focuses mainly on emerging technology ventures related to artificial intelligence (AI), augmented reality (AR) / virtual reality (VR), blockchain, drones, Internet of Things (IoT), robotics and smart cities.