Much is being made of Amazon’s Alexa voice recognition technology and the voice platform’s ability to recognise speech and respond to voice requests. Early adopters of Alexa assistants seem to be delighted with the ease at which they can discover new content, control other devices. participate in interactive content and make onlin purchases. However, the best is probably still to come. As artificial intelligence (AI) develops further and leverages other technologies, digital assistants are likely to begin anticipating your needs rather than simply serving them efficiently.
Could artificial intelligence powered digital assistants, such as Alexa, take de facto control of your daily routine? And, if so, how much influence could they wield over your brand choices?
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