February 27, 2018
The Wall Street Journal (WSJ) is seeking more partnerships globally as it endeavours to create a sustainable digital business and a share of global online voice. In the Middle East, it signed a partnershipw with Abu Dhabi Media-owned publication Al-Ittihad.
The Arab News asked for my take on why WSJ is trying to develop such partnerships and I made the point that the paper will be counting on deals like this to help push their own digital platform in front of more new eyeballs globally.
Read the full article here.