The Wall Street Journal (WSJ) is seeking more partnerships globally as it endeavours to create a sustainable digital business and a share of global online voice. In the Middle East, it signed a partnershipw with Abu Dhabi Media-owned publication Al-Ittihad.
The Arab News asked for my take on why WSJ is trying to develop such partnerships and I made the point that the paper will be counting on deals like this to help push their own digital platform in front of more new eyeballs globally.
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by Carrington Malin
Carrington Malin is a UAE-based marketing and communications professional, consultant, entrepreneur and writer with many years experience of building brands, driving growth and leading high-performance teams. He has worked with a wide range of high-growth, technology and tech-driven ventures across ecommerce, consumer products, digital services, B2B, media, software, hardware and other sectors. These days he focuses mainly on emerging technology ventures related to artificial intelligence (AI), augmented reality (AR) / virtual reality (VR), blockchain, drones, Internet of Things (IoT), robotics and smart cities.