Now that the New Year has arrived, I’m not about to tell you how to develop your 2020 marketing plan. I’m guessing that this is, at least, completed in draft and perhaps already approved and has been used for other 2020 briefing and planning. However, could you improve your marketing plan’s presentation?
Although you may well have worked long and hard on your marketing plan, you may still be in the process of improving it before sharing a final version with your wider internal audience. Perhaps you intended to add a few tweaks over the holidays, or maybe you’re creating a shorter version of your plan in slide format to help communicate your plan internally. Whatever you choose to do, it’s important to have a marketing plan ready that is easy to understand for internal stakeholders across your organisation. We’re all ‘in marketing’ these days, so making the effort to improve your marketing plan presentation is time well spent!
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by Carrington Malin
Carrington Malin is a UAE-based marketing and communications professional, consultant, entrepreneur and writer with many years experience of building brands, driving growth and leading high-performance teams. He has worked with a wide range of high-growth, technology and tech-driven ventures across ecommerce, consumer products, digital services, B2B, media, software, hardware and other sectors. These days he focuses mainly on emerging technology ventures related to artificial intelligence (AI), augmented reality (AR) / virtual reality (VR), blockchain, drones, Internet of Things (IoT), robotics and smart cities.