According to a recent report by Canalys, South Korea’s smart speaker growth rate is second only to China with Canalys predicting 132% growth during 2019. It’s now well publicised that China’s own smart speaker manufacturers are driving China’s 166% market growth. So, what’s the catalyst for South Korea’s growth? It could well be home-grown innovation.
SK Telecom, South Korea’s largest wireless operator, introduced NUGU in 2016 — the first AI-virtual assistant for the Korean language (so, two years after the U.S. Amazon Alexa launch).
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