Why BR Shetty’s tea company will use blockchain to track tea leaves from farm to cup

October 24, 20190
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One of the most memorable lines from sci-fi comedy The Hitchhiker’s Guide to the Galaxy is the introduction to its tea-drinking, central protagonist Arthur Dent. The original radio script of Douglas Adams says of Dent: “He no more knows his destiny than a tea leaf knows the history of the East India Company.”

Tea was a recurring theme in Adams’ work, not least of all because it provided a point of contrast. What could be more far removed from stories of space travel, robots and artificial intelligence than the humble tea leaves?

Continue reading this story on The National.

by Carrington Malin

Carrington Malin is a UAE-based marketing and communications professional, consultant, entrepreneur and writer with many years experience of building brands, driving growth and leading high-performance teams. He has worked with a wide range of high-growth, technology and tech-driven ventures across ecommerce, consumer products, digital services, B2B, media, software, hardware and other sectors. These days he focuses mainly on emerging technology ventures related to artificial intelligence (AI), augmented reality (AR) / virtual reality (VR), blockchain, drones, Internet of Things (IoT), robotics and smart cities.


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