As a consultant I help companies, startup ventures and public sector organisations position themselves for success, developing strategies for communications, marketing and digital initiatives, leveraging new technologies. I also write a lot, both for clients and media.
I’ve worked across almost every sector of technology and telecommunications including some of the biggest brands of the past twenty years, such as Cisco, IBM, Intel, Microsoft, Motorola, Nortel, Orange and Virgin, to name a few. You can read some of my reviews here.
I’ve recently been quoted on digital, media and emerging technology trends by media such as Arab News, CIO.com, MEED (Middle East Economic Digest), The National, WIRED and ZDNet (see more media references here).
My introduction to consulting came after co-founding a technology-focused communications and marketing agency called Spot On, which subsequently became a network partner of a then majority Omnicom-owned global agency Brodeur. Prior to founding the agency, I was the group project manager for the Middle East’s annual technology trade show, GITEX.
I’ve helped dozens of technology leaders build brands in diverse, multi-country markets, establishing brand awareness, demand for products and services, partner networks and thought leadership.
I have a long track record in developing world-class communicatons and marketing strategy for brands who find themselves at the centre of technology disruption and need to define their place in new ecosystems, develop new markets and help shape new technology paradigms.
Meanwhile, I have also worked with many startup ventures, helping to define new brands, develop strategy, build credibility and secure funding.